Synergy Ethics - first in professional education

The Synergy School of Marketing has devised its own code ‘Synergy Ethics; which has become a benchmark of constant innovation and excellence.

The institute said Synergy Ethics will now become part of the institute's study programmes which include preparatory classes for the examinations of the Chartered Institute of Marketing (CIM), Communication, Advertising & Marketing (CAM) and CIM Apparel Marketing. Mohammed Adamally, Director of Synergy School of Marketing said, “being ethical in business is simply being mindful of the impacts of one's actions and decisions and doing the right thing, and we believe that by instilling this awareness in our students, we will help mould a strong marketing professional who is ethical in all his or her dealings."

According to Michael Ranasinghe, another Synergy Director, this is yet another value addition which would make a student of Synergy a preferred employee.

Synergy School of Marketing was established in 1999, and has grown in size and stature over the years and is now reputed for offering students a holistic experience which is not just limited to academic learning, the institute said in a press release.