The SLIM Business School (SBS) which is the education arm of the Sri Lanka Institute of Marketing, the national body of marketers in Sri Lanka is one of the first institutes to conduct coaching for CIM UK examinations and today sets standards in marketing. Joining CIM UK through SBS demonstrates that you are aiming for highest level of achievement in your profession. The qualification is accepted by number of universities and educational institutions worldwide for entry into their MBA programmes.
SLIM business school is the only accredited study centre to conduct The CIM Professional Diploma in Tourism Marketing which is a high quality qualification that provides students with a strong foundation in the field of tourist marketing and essential business skills. This qualification is ideal for marketers who are working or wishing to work in the tourist and leisure industries.
Chartered Institute of Marketing UK
The Chartered Institute of Marketing is the world's largest professional body of marketing, with 60,000 members in 130 countries. Sharing a passion for marketing, CIM leads the development of professional marketing standards and practice, championing the big issues and new ideas in the marketing world.
Tourism trend in Asia Pacific region
Since the Asia and Pacific region will focus of the worldwide tourism industry in the new millennium. Sri Lankan marketers will have the opportunity of developing the Tourism Industry in Sri Lanka. Over the last decade, tourist arrivals and receipts rose faster in Asia Pacific region than any other regions in the world. The Asia Pacific region has been gaining market share at the expense of the American and European regions, which saw a decline in their respective shares during the same period .
Diploma in Tourism Marketing CIM (UK)
The diploma in tourism marketing looks at the two most critical elements in the development of a successful, customer orientated marketing organisation, the internal customer and the external customer. This diploma consists of two stages, and the Professional Certificate level modules will be the same modules in the generic marketing programme (CIM, UK). In the diploma level the Four core areas are as follows:
Hospitality & Service Marketing
Tourist Behaviour & Motivation
Marketing Planning
Marketing Management in Practice
By the end of this programme you should be able to:
Understand how to use the marketing mix to achieve success in the hospitality industry, as well as the importance of people management
Know how to collect relevant consumer data and how to use it to improve marketing performance
Write a marketing plan, conduct an audit, set budgets, and identify marketing objectives
Effectively manage operational responsibilities, along with staff
The Opportunities at SBS
SLIM Business School (SBS) provides a network that brings together the best marketers and the best marketing through network communities, practitioner communities and topical forums. With leading edge publications, high performance training and professional qualifications are taught globally. SLIM continues to support marketers at all stages of their marketing career.
Select the most exciting career in the world.....marketing. Select CIM as your academic option. Also select SLIM business School (SBS) to be a World Class Marketer in any field!!
|
E-mail