Ceylinco Life recently won the coveted ‘Service Brand of the Year’ award at the annual Brand Excellence Awards presented by the Sri Lanka Institute of Marketing (SLIM).
The Gold award in the Services category, the ‘Service Brand of the Year’ is one of the top three awards presented by the Institute alongside the ‘Product Brand of the Year’ and the overall ‘Brand of the Year’ award, the company said.
Ceylinco Life also took the Bronze this year in the SLIM ‘Local Brand of the Year’ Award presented to the best among home-grown Sri Lankan brands in the fray, continuing its strong showing over the years at this prestigious competition.
This was the third Gold in the ‘Service Brand of the Year’ category won by Ceylinco Life since 2004. The company also won the overall Brand of the Year award in 2005, and has been adjudged Local Brand of the Year once before, in 2005.
Among the other contenders for the Service Brand of the Year award were top brands in mobile communications, banking, retail, and media. |
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