SINGAPORE -- Asia Pacific Breweries Ltd (APB) on Thursday announced the winners of the regional consumer contest, ‘I Drink Savvy’ in a competition that was aimed at getting consumers to think about and to encourage responsible consumption, in which Sri Lankans also took part.

It was launched in December last year in conjunction with Drink-Savvy.com, the company’s website dedicated to promoting and educating the public on drinking responsibly, APB said in a statement. In Sri Lanka, APB is represented by Asia Pacific Brewery (Lanka) Ltd.

‘I Drink Savvy’ requested participants to submit a video, an audio file, photo or illustration on how they can drink responsibly. The most creative “drink-savvy” idea was to win a 10-day trip for two to Australia to see the best of Sydney combined with the scenic Whitsunday Islands and cosmopolitan Cairns in addition to travel vouchers.

The contest received a total of 43 entries. Mongolia had the highest level of participation with 13 submissions of drink-savvy ideas, followed by nine from Singapore, six from India, five each from Malaysia and Vietnam, four from Sri Lanka and one from New Zealand.

Singaporean, Tan Jun Hao’s “A Drink Savvy Oath” clinched the top spot (“Savviest Drinker”) with its light-hearted rendition of a boy’s love declaration for his girlfriend by promising to drink responsibly and be safe. “The entry scored high in content, originality and creativity. Its execution is also highly relevant as the self-depreciating and humorous delivery of responsible drinking messages by the protagonist under pressure by his ‘controlling’ girlfriend relates well to viewers. The charming illustrations are also a nice touch,” said Ms Sarah Koh, General Manager, Group Corporate Communications, Asia Pacific Breweries Limited.

The second-prize (Savvier Drinker) went to the Mongolian entry, ‘Don’t drink and drive’. The animation which shows a car being weighed down and held back by an alcohol bottle hits the nail on the head as it cleverly conveys the message that drinking impedes driving.

Singaporean Nicholas Aaron Khoo’s entry, ‘Doing a Drink Savvy Bingo for a Party!’ clinched the third spot (Savvy Drinker) in the competition. Two merit prizes were awarded to entries from Malaysia and Singapore.