HSBC Colombo Fashion Week 2011 is all set to unfold on February 4, 5 and 6 at the Grand Ballroom, Hilton Colombo.
2010’s Colombo Fashion Week was the biggest to date and provided a boost to the fashion industry here. The highpoint was the full implementation of CFW’s reciprocal MOUs with Miami Fashion Week, Russia Fashion Week, Karachi Fashion Week, Dubai Fashion Festival and Malaysian Fashion Week.
Kanchana Thalpawila was selected to show at Miami Fashion Week, Russia Fashion Week, Dubai Fashion Festival and the Malaysian Fashion Week in November. Fouzul Hameed of FH Studio showed his creations at Karachi Fashion Week in April where his menswear collection was well received.
Kanchana made her international fashion week debut at Miami International Fashion Week and won the ‘Emerging designer’ award there.
The main objective of Colombo Fashion Week since its inception in 2003 has been to uplift Sri Lanka’s fashion design industry through opportunities for Sri Lankan designers in key international markets. “Unless our designers are commercially successful they will never be professional designers, it will only go as far as a mere hobby, but doesn’t add up to a successful fashion industry. CFW wants more
Sri Lankan designers on the local and international markets. Slowly but steadily we are moving in that direction,” says an optimistic Ajaiy Virr Singh of Colombo Fashion Week.
In 2011, there will be 20 Sri Lankan designers and 10 prominent international designers at Fashion Week with around 8 buyers and 10 international media houses represented.
HSBC CFW has also strongly supported the local crafts on a yearly basis; first Batik, last year it was Beeralu lacework through the South Asian Foundation. 2011 will see another initiative to support another related craft and its artisans.
Nick Nicolaou, Chief Executive Officer HSBC Sri Lanka and Maldives says, "We are happy to be the title sponsor of the HSBC Colombo Fashion Week for the fourth consecutive year. The fashion show has helped propel the local fashion industry to greater heights by giving opportunity to new and existing designers to showcase their collections alongside world renowned designers. And, their spectacular creations have made it to international ramps, making us truly proud of their innate talents and our contribution in recognizing tomorrow's designers.”
Colombo Fashion Week is proudly partnered by HSBC. Other key partners include Hilton Colombo, Sri Lankan Airlines, Colombo Jewellery Stores, DHL, Spa Ceylon, Dilmah, LICC, Hameedias, G2, Video Image among others. |
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