Singer (Sri Lanka) PLC has joined hands with 8th EDEX Expo to be held in January 2011 as Platinum Sponsor for the 7th time. Singer (Sri Lanka) PLC is a large diversified company regarded as a premier appliance retailer, operating with a vision of providing comforts and convenience to its customers at fair prices.

Established in 1877, Singer is synonymous for its 'Singer' sewing machines, and from its origins has diversified to encompass a highly successful multi-brand strategy, combining world-class products, with its own range of household and industrial products. It remains a member of the worldwide franchise of Singer.

From left - Director International Marketing - EDEX, Boshan Dayaratne, Marketing Director Singer Sri Lanka Nazeer Majeed, Director/Chief Executive Officer Singer (Sri Lanka) PLC Asoka Pieris, Chairman- EDEX, Kamal Abeysinghe, Secretary- Royal College Union, Manju Ariyaratne , Director Kandy Event - EDEX, Lalith de Alwis

"The continued success of the EDEX exhibition year after year is also reflective of EDEX meeting the needs of youth and their anxious parents in terms of career opportunities", opines Mr. Nazeer Majeed, Marketing Director of Singer.

"Singer believes in continuity and when we select activities for sponsorship we select areas we like to get involved in. One such area is youth development, and Singer is involved in sponsoring sports activities and also educational activities. Therefore we have been a pioneer sponsor at EDEX and will look for continuity", emphasised Mr. Majeed.

Singer also offers excellent opportunities for career development, with exposure to cross functional teamwork locally and internationally. "Singer has an ongoing programme of culinary and cookery courses, for first time learners, which is focused on helping people to learn how to cook and also to use the modern and convenient appliances, and this brings synergy of Singer's core business of consumer durable retailing", he noted. "Why we focus on culinary schools at EDEX exhibitions is that it also provides a lot of visitors to the exhibition."

Singer conforms to the highest ethics in business and its brand name is respected in the market place. "One of the products that Singer has had huge success in the past year is the 'Singer X-Series', notebook computers, which is focused on the new generation. The idea is to make the notebook available to everyone. We believe that all youth should have access to IT. As such we have come out with the slogan 'laptops for everybody'.

Further details of the Expo can be obtained from the EDEX Secretariat, RCU Skills Centre, Royal College Union, Rajakeeya Mawatha, Colombo 7. Tel 3091086 & 5521497. Emailinfo@edex.lk. Web site www.edex.lk.