Singapore Airlines (SIA), the most successful Asian airline, last week announced plans to establish a budget airline operating widebody aircraft on medium and long-haul routes.
The new airline is being established following extensive review and analysis. It will enable the SIA Group to serve a largely untapped new market and cater to the growing demand among consumers for low-fare travel. Operations are expected to begin within one year, SIA said in a statement.
It will be wholly owned by Singapore Airlines, but operated independently and managed separately from SIA. “We are very excited about what our new low-fare subsidiary will offer to consumers. We are seeing a new market segment being created and this will provide another growth opportunity for the SIA Group,” said SIA CEO Mr Goh Choon Phong.
“As we have observed on short-haul routes within Asia, low-fare airlines help stimulate demand for travel, and we expect this will also prove true for longer flights.” |
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