Students of marketing are immensely benefitted with the expansion of the library of the Sri Lanka Institute of Marketing (SLIM) through book donations received recently. These are equally beneficial to the SLIM members who are keen on continuing their professional studies.
Recent donations amounting to over four hundred latest titles were handed over by two institutions - the Asia Foundation and Survey Research Lanka. These have enriched the SLIM Philip Kotler library as well as the SLIM Kandy library.
SLIM Prof. Philip Kotler library is now further strengthened by the latest sales and marketing books given by Survey Research Lanka (SRL). The donation has helped to enhance the SLIM library readership, particularly among those interested in research thesis in marketing.
Following the signing of a Memorandum of Understanding (MOU) between SLIM and SRL for a research partnership, SRL took the initiative to enhance its contribution to SLIM by strengthening the library. SRL Chairman, Professor Sudatta Ranasinghe and SLIM President, Mr. Thushara Perera were the signatories to the MOU. |
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