‘Butterfly Apparel’ – the brainchild of designers Arundathi Fernando and Yasok Nagarajah, will open its first clothing outlet at Liberty Plaza next month.
Drawing from their experience in the industry, the young duo while in Sydney worked for top international brands and big department stores such as ESPIRIT, Target, Myer and David Jones while studying for their degrees. Hoping to start their own brand they returned to Colombo and launched ‘Butterfly Apparel’.
Having used social media outlets such as Facebook to spread the word of their brand and following the success of a small collection of women’s shirts at the previous year’s Christmas sale at the BMICH, they have begun supplying to Dilly’s and other retail giants.
For Arundathi and Yasok the opening of the first showroom under the ‘Butterfly Apparel’ brand name is a milestone in their journey and perhaps even a new beginning with the opening coinciding with the Sinhala and Tamil New Year.
The brand was established through its production of office attire but recently they’ve expanded its range to include evening and casual women’s wear as well. The current collection includes shirts, stylish tops, summer dresses, t-shirts, skirts along with accessories to go with them. They expect to expand the range with each new collection.
The young designers believe the brand would stand out from the competition owing to their competitively priced clothing and its stylish designs, along with comfortable material .
Visit ‘Butterfly Apparel” at Shop 34B, Level 1, Liberty Plaza in April. Learn more at www.facebook.com/butterfly.apparel to view their products or butterflyapparel@ymail.com |
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