Business Times

High pressure forces SriLankan to take-off to Europe

By Sunimalee Dias

SriLankan Airlines, in the wake of pressure exerted from other sectors of the economy, is compelled to continue flights to non profitable destinations during their off-peak season, an official said. SriLankan Airlines Chief Marketing Officer G.T. Jayaseelan, noting that this move to continue flights to Rome, Milan and Zurich would not be profitable for the national carrier. He told the Business Times that they had taken this "conscious decision," in the national interest.

Following representations made by stakeholders to the airline's management, it was compelled to continue their flights. In this respect they have taken initiatives to ascertain how they could recover (costs) without cancelling the flights, he said. Initially the airline announced it would be cancelling flights to Rome, Milan and Zurich since it was the off-peak season.

However, later it went back on this announcement since the travel and tourism industry, and exporters have called for flights to continue even during this period from these key destinations. The earlier announcement noted that the airline will cancel flights to Zurich, Switzerland during the off-peak from May 1 to June 26 and operate from June 27 until August 31, 2012.

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