Adfactors PR launches ‘The Millennial Board’ with Amila Goonetilleke of Adfactors PR Lanka selected to join

Adfactors PR, India’s largest public relations consultancy, has constituted its first ever ‘Millennial Board,’ a 16-member shadow board of directors comprising millennials under 30 years, to support its senior leadership with Gen-Y perspectives in shaping the organisational agenda of the new decade.

Madan Bahal

The Millennial Board of Adfactors PR is a transformational initiative to enrich the organisation’s decision-making with the mindset of new age thinking from an empowered group of young leaders. The board will provide perspectives on issues ranging from growth strategies to digital transformation, learning & development programs, to diversity & inclusion initiatives collectively aimed at fostering an organizational culture of innovation, the PR company said in a media release.

Rezani Aziz

Speaking on the initiative, Adfactors PR Co-Founder and Managing Director, Madan Bahal said: “The Millennial Board is one more in a series of transformational initiatives to prepare Adfactors PR for the next decade. It will not only enrich us with novel perspectives of the young generation, but will also provide a voice in the decision and policy making process of the firm to our largest constituency, and prepare them to lead from a position of strength in the years to come.”

Amila Goonetilleke

Adfactors PR Lanka’s Founding Chief Executive, Rezani Aziz said: “Equipped with fresh millennial perspectives that are blended with the unprecedented depth of experience of our most senior PR professionals, we are ramping up our capabilities to radically enhance service delivery to our clients. Our end goal is to achieve a common strategic agenda across businesses – that of empathizing and connecting with a new generation of stakeholders.”

Amila Goonetilleke of Adfactors PR Lanka has been picked to join this board.