Cyaniq Global partners Theewra Worldwide to form e-commerce synergy

Cyaniq Global LLC has entered a strategic partnership with Theewra Worldwide to explore mutual synergies in the E-Commerce domain with an emphatic view on augmented social selling.

The partnership consolidates the split interests owned by the two companies in the online retail space through the planned launch of Second Cross Street, a contemporary e-commerce selling operation with a focused view on social selling, Cyaniq said in a media release.

"We were fortunate to find success in the online retail space during the initial lockdown when we designed an essential goods delivery initiative as a measure of contributing towards challenges faced by consumers. Having built on the strong foundation of the social cause, we were able to learn quickly and gain a unique perspective on how online sales should be modeled in order to serve a mobile-first and digitally engaged consumer base. A year since our venture into the domain, we are thrilled to partner Theewra Worldwide whose expertise in digital transformation and brand management will enable us to carve a deeper niche in the new normal marketplace," said Darrel De Zilva, Consultant Head of Retail Operations for Cyaniq Global LLC.

At the outset, the newly formed brand platform plans to gain customer interest through a wide portfolio of globally renowned beauty and wellness, electronic, fashion and sports goods sourced from independent sellers in the local market. The broader vision of the partnership and the ensuing synergy however is to explore means of reaching regional and global markets through specialised digital channels with an inclusive portfolio of locally sourced products.

"We are very excited to partner with Cyaniq on this game-changing venture that is Second Cross Street. The partnership between our two organisations is highly synergistic with shared values of professionalism, quality, and innovation. Second Cross Street represents the next step in the evolution of Theewra Worldwide, as we utilize our expertise in digital transformation and brand management to support the long term goal of creating a significant impact in the global marketplace," commented Banura Sooriyapperuma, Director/CEO of Theewra Worldwide.