‘ELEVARE’ – New lifestyle mag launched

A new chapter in luxury publishing unfolded on Wednesday, 16th July, as ‘Elevare’, Sri Lanka’s latest high-end business and lifestyle magazine, was officially launched amidst a spectacular Greek and Roman-themed celebration at Cinnamon Life. The glamorous evening brought together industry leaders, celebrities, media and influencers, marking the arrival of a publication dedicated to sophistication, success, and modern living. 

Derived from the Latin word ‘Elevare’, meaning ‘to elevate’, and the name itself reflects our mission: To create a platform that celebrates the hero within every journey.

Director Akash Karunarathne with the magazine

‘Elevare’ is a quarterly luxury business and lifestyle magazine, uniquely positioned to connect Sri Lanka’s leading entrepreneurs, both at home and abroad, with emerging ventures and creative voices. It delves into the rich intersections of Enterprise and human experience, diplomacy and culture, Craft and commerce, Innovation and identity. The magazine seeks to elevate stories that matter; stories of resilience, courage, and power.

‘Elevare’ is a publication of Business Media International chaired by Manori Hettiarachchi and director Akash Karunathilake.

 ‘We believe that business transcends numbers; it’s a living expression of people, stories, memory, and meaning. Entrepreneurship, to us, is deeply personal and profoundly transformative. That’s why our pages carve out space for art, heritage, and cultural exchange alongside business features and inspiring profiles’ said Nayomi Apsara, Editor-in-chief of the magazine ‘Elevare’

‘Our readership includes business leaders, entrepreneurs, diplomats, cultural icons, investors, venture capitalists, luxury lifestyle consumers, artists, designers and innovators, individuals whose influence shapes industries and drives meaningful change in society’ she explained, outlining the magazine’s business-driven theme.

‘Our debut issue brings our ethos to life, featuring powerful stories from the intersection of leadership, culture, entrepreneurship, and art’ she added.

It invites readers into powerful conversations with visionary diplomats, including H.E. Miyon Lee, the Korean Ambassador, who offers insight into cross-border collaboration, and Remi Lambert, the French Ambassador, who engages culturally in ways that highlight the potential of subtle power and global narratives.

‘Elevare’ meets Suresh Dominic, a custodian of Sri Lankan art, and revisit ‘Gehenu Lamai’ at the Cannes Film Festival 2025. Throughout these pages, readers can discover emerging businesses with significant potential, from the refined branding of ‘Pochchi’ Pottery to Lasangi Wimalaratne’s  ‘Tikiri Manike’. The feature on pet care amidst Sri Lanka’s changing climate highlights the need for wellbeing to evolve alongside growing awareness.

‘Elevare’ will be available in luxury and influential venues across Sri Lanka, including: Luxury hotels and resorts, Embassies and diplomatic lounges, Airport business lobbies and VIP lounges, Banks and financial institutions, Upscale salons, restaurants, and supermarkets, Private hospitals and wellness clinics.

Upcoming issues of the magazine will feature premium content on: High-end travel destinations, Innovative startups, Exclusive events and diplomatic functions, Sports

(L-R): Director Akash Karunarathne, Group Chairman Nilanga Karunarathne,
BMI Chairperson Mrs. Manori Hettiarachchi, Danidu Karunarathne