Eva, Sri Lanka Red Cross Society join to provide sanitary needs of women in flood-affected areas

Eva, Sri Lanka’s leading brand of sanitary napkins, has stepped forward to assist and uplift flood-affected women by ensuring their most essential needs are met.

The brand recently partnered with the Red Cross to donate 50,000 sanitary napkins to women in need in the affected areas of Colombo, Kaluthara, Ratnapura, and Kegalle districts. The official donation took place at the Sri Lanka Red Cross Society (SLRCS) headquarters in Dharmapala Mawatha, Colombo 7 where the representatives of ICL Brands Pvt Ltd (makers of Eva) handed over the goods to SLRCS representatives at the venue, the company said in a media release.

Speaking on this occasion, Rukshan Peiris, Chairman, Colombo District – Sri Lanka Red Cross Society, said, “The current situation in the country has disproportionately affected young girls and women across the country. The burden is much more severe than a mere health and safety concern because it is critical that we also consider the psychological wellbeing of these women. We are pleased to see 'Eva' coming forward to support the women of our community in this time of need.”

SLRCS will utilise its extensive network and on-ground know-how to ensure the sanitary napkins are given to those most in need, as the organisation works closely with the government in fulfilling these duties. SLRCS’s district branches will work closely with the Divisional Secretariats and Grama Niladharis of the relevant districts, making sure that the goods reach recipients in a timely manner.

Speaking on this occasion, Chethika Rajapaksha, Marketing Manager – ICL Brands Pvt Ltd, said: ''COVID-19, travel restrictions, heavy rains, floods, and landslides are serious disasters even when considered individually. At this point, women in affected areas are struggling with a ruthless combination of all these catastrophes arriving together. As a brand that's close to Sri Lankan women, we are happy to stand with these strong women in their hour of need. We are thankful to Sri Lanka Red Cross Society for giving us the opportunity to be part of their lives at this crucial time''.

Eva is the top Sri Lankan brand of sanitary napkins market with an 80 percent market share. Eva continues to engage in long-term CSR missions, focussing on vulnerable girls and women, addressing their most urgent needs, and ensuring improved menstrual health and hygiene. 'Eva Diyaniya' is one example of a long-term mission the brand is heavily invested in.