Fairfirst recognised as the ‘Best General Insurance Brand in Sri Lanka’ by a host of local and global awards

Fairfirst’s recent streak of both local and global awards and recognitions is a true testament to its continuous focus on being the best rather than the biggest. The leading insurer recently clinched the title of ‘Best General Insurance Brand in Sri Lanka’ at the 9^th edition of the Global Brand Magazine Awards 2021, where they were recognised as the only Sri Lankan insurer to win alongside other global insurance brands such as AXA, Swiss Re, LIC (Life Insurance Corporation of India) and other non-insurance brands such as Google, Alibaba, DHL, Samsung and many more, the insurer said in a media release.

Another global recognition for Fairfirst and for the 2^nd time in Sri Lanka comes on the heels of three distinguished titles in 2021 for ‘Best Motor Insurance Claims Process (Click2Claim), ‘Best Cyber Insurance Company’ and ‘Best Employee Benefits Provider’ at the Global Banking & Finance Awards 2021. Fairfirst also achieved the distinction of being the only Insurer to bring home the ‘Merit Award’ at the CNCI Achiever Awards 2020 for Industrial Excellence.

Speaking on these wins, Sandeep Gopal – CEO, Fairfirst Insurance said: “These wins show that regardless of trying times, we will always work together to further innovate and revolutionise the insurance industry. This, in turn, will contribute to our future readiness in terms of nation building and serving insurance needs of amazing Sri Lankans, The Fairfirst Way,”

Further commenting on these exciting wins, Sasith Bambaradeniya - Chief Marketing Officer, Fairfirst Insurance says, “It’s an absolute honour to be winning and achieving local and global milestones in our journey towards being the best. With an expansive and active empathy-led design and communication agenda, we will always strive to be the best rather than the biggest.’