Frella Wellness and Pekoe Trail announce collaboration to launch international wellness products for hikers

Frella International (Pvt) Ltd., a leading Sri Lankan wellness brand and four time Global Luxury Awards Continent Winner for Best Beauty Product in Asia (2022–2025), has partnered with The Pekoe Trail Organization (TPTO) to introduce a bespoke range of wellness and protection products designed especially for hikers on Sri Lanka’s world-renowned Pekoe Trail.

Over the past decade, Frella has earned the trust of some of the world’s most respected luxury hospitality brands. Its formulations are used across leading international hotel groups, including Anantara, Four Seasons, and Six Senses, reflecting the brand’s reputation for premium quality, rigorous safety standards, and globally benchmarked wellness innovation. This longstanding presence in luxury wellness environments underscores Frella’s capability to deliver world class products now thoughtfully tailored for hikers on The Pekoe Trail.

The Pekoe Trail, Sri Lanka’s first 300 km long distance walking trail has gained notable international attention since its launch, earning multiple accolades and global features highlighting its contribution to sustainable tourism, community empowerment, and the preservation of the island’s natural and cultural landscapes. These recognitions underscore the trail’s growing status as flagship Sri Lankan tourism product.

A Wellness Collection Crafted for the Trail the Frella - TPTO range blends traditional Sri Lankan wellness heritage with modern science.

Tailored for the needs of hikers, the collection includes:

• Natural Leech Repellent Spray (A plant-powered formula enriched with citronella, camphor and eucalyptus, an essential for forested sections of the trail).

• Natural Mosquito Repellent Spray (A gentle yet effective blend of lemongrass, organic virgin coconut, eucalyptus, and citronella to keep hikers protected).

• King Coconut Body Custard (A silky, lightweight aloe-based hydrator infused with pure Ceylon King Coconut Oil for deep moisture and skin recovery).

• Natural Beeswax Lip Balm (A nourishing balm made with beeswax, coconut oil, and vitamin E to protect and restore lips exposed to the elements).

• Natural Sleep-Enhancing Balm (A calming blend of lavender, frankincense and clary sage to help hikers unwind and recover after long days on the trail).

All developed naturally with certified ingredients with international formulation carrying ISO/USDA/Peta Bunny & GMP standards ensuring the traveler gets a world class product for use during the hike.

Reinvesting in the Trail and Its communities

In keeping with TPTO’s non-profit mandate, proceeds from this product range will directly support the continued development, maintenance, and community impact programs of The Pekoe Trail. Pramudith Thenabadu, Executive Director, the Pekoe Trail Organization, commented: ‘This collaboration with ‘Frella’ brings together two distinctly Sri Lankan brands committed to wellness, nature, and community.

These products add real value to the hiking experience while allowing us to reinvest in the trail and uplift the local communities who form its backbone’.

A Collaboration Rooted in Personal Connection

The collaboration also carries personal meaning for Frella’s leadership. Sudath Horadagoda, Managing Director and Founder of Frella International, shared: ‘I’m originally from Hali-Ela, and the Pekoe Trail passes close to the estates I used to run around in as a child. To now support a trail that uplifts the very communities I grew up with is deeply fulfilling. This partnership allows us to contribute to a product that is not only iconic for Sri Lanka, but also meaningful to my own roots’.

Available through Trail Partners and Tourism Networks TPTO will work with accommodation providers along the trail, tour operators, and Destination Management Companies selling Pekoe Trail itineraries to promote and distribute the Frella range. This ensures local tourism businesses benefit while giving hikers easy access to essential wellness products.

The collection will be available for purchase on The Pekoe Trail’s official online shop

(www.thepekoetrail.org ) , and will also be available through the Frella online store

(www.frellawellness.lk), making it accessible to hikers and wellness enthusiasts across Sri Lanka.

This collaboration marks a meaningful step forward in enhancing the hiking experience on Sri Lanka’s most celebrated long-distance trail while strengthening the connection between wellness, tourism and community impact.

By bringing together Frella’s award-winning formulations and TPTO’s commitment to sustainable development, the partnership sets a new benchmark for responsible travel experiences in the region.