MullenLowe Group Sri Lanka brings on board Dr. Sohan Dharmarajah

Above: Thayalan Bartlett (left) and Dr. Sohan Dharmarajah

MullenLowe Group Sri Lanka (MLG) has appointed Dr. Sohan Dharmarajah to lead a specialized unit that will offer clients access to MarTech services.

The Massachusetts Institute of Technology (MIT) and Stanford University- alumnus Dr. Dharmarajah will be at the helm of LoweTech, a new vertical under MLG that will deliver value at scale through multiple technology-based offerings to clients within and outside the group’s portfolio, the company said in an announcement. 

Complementing the fundamentals of the world’s notable start-up ventures, LoweTech will serve as a technology collaborator helping clients to deeply understand complex customer journeys through the application of ‘first principles’, inclusive of immersive thinking, storytelling, and empathy. LoweTech will research, develop, and implement software solutions which can intuitively help marketing leaders to make mission-critical business decisions, meet objectives and drive innovation within their organizations.

Speaking on the launch of LoweTech, Thayalan Bartlett, CEO of MullenLowe Group Sri Lanka, said, “We have been working on this new offering for some time and its launch has been set back by two years of COVID-19. With the introduction of LoweTech we will seamlessly integrate our new MarTech offerings with AdTech which is already being delivered through LoweDigital and will complete a holistic digital offering to clients. I am delighted to welcome Sohan to the MullenLowe Group’s Senior Management Team and to spearhead LoweTech.

Dr. Dharmarajah, an Academic, Innovator and Entrepreneur, holds an MSc in Optimization from MIT and a PhD in Computational Mathematics from Stanford University. His diverse work experience includes tenures at Goldman Sachs, the US Department of Defense and in several start-up ventures in Sri Lanka. In 2020, he won the IATA Hackathon in Athens, Greece, against international carriers like Singapore Airlines and Air France. Before that he was co-founder at ODoc, Sri Lanka’s first and largest telemedicine provider.