In a significant initiative to bolster the capabilities of Sri Lankan SMEs, the National Development Bank (NDB), in collaboration with the National Enterprise Development Authority (NEDA), has recently conducted a series of workshops as part of NEDA's " B500 Project" national endeavour. This programme is an ambitious effort aimed at nurturing 500 Sri Lankan brands and providing essential training and resources to elevate local enterprises, NDB said in a media release.
The workshops, held in Colombo and Kaluthara districts, focused on enhancing financial literacy, understanding current market trends, and leveraging digitalisation for business growth. They aimed to equip SMEs with the knowledge and tools needed to thrive in a competitive market. The topics covered included "Financial Literacy and Current Market Trends," "Digitalisation for Business," and "How to Win the Market," offering a comprehensive overview of the critical skills and strategies required for success.
On July 10, the first programme took place at the Colombo District Secretariat Office, attracting around 70 clients. This session provided a deep dive into financial literacy, emphasising the importance of sound financial management and understanding market dynamics. The discussions also highlighted the increasing role of digitalisation in business, showcasing how technology can streamline operations and open new avenues for growth.
The second workshop, held on July 22 at the Kaluthara District Secretariat Office, saw participation from approximately 65 clients. This session continued the focus on digitalisation and market strategies, providing practical insights and real-world examples of successful digital transformations. The workshop also covered advanced strategies for market penetration and brand building, critical for SMEs looking to expand their reach and impact.
The workshops were led by a team of experts from NDB, including Nilendra Ahangama, Chief Manager of Business Banking; Sameera Senarath, Assistant Vice President of Sales; and Janaka Meepagala, Manager of SME Business Banking. Their combined expertise provided participants with valuable guidance on navigating financial challenges, embracing digital tools, and crafting effective market strategies.
To further support these participants, the bank has appointed dedicated advisors from its Business Banking Unit, who will offer personalised advice and guidance throughout their business journey, aiding these businesses to grow and succeed in their respective markets.
Moreover, Praveen De Jacolyn Seneviratne, Business Development Manager of the Deposit Mobilisation Unit, and Sewmini Chathurangi, Senior Relationship Officer of the Deposit Mobilisation Unit, have played a key role in initiating and organising this partnership programme between the bank and NEDA.
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