NDB Bank has announced its strategic partnership with the Singhalese Sports Club (SSC) to introduce the exclusive NDB-SSC Affinity Credit Card. The formal signing ceremony to endorse this collaboration took place on May 16, with representatives from both NDB and SSC in attendance and the issuance of the card to its members will commence after the commercial launch on June 7, the bank said in a media release.
Founded in 1899, the SSC has a prestigious history as a premier cricket club in Colombo, Sri Lanka. Over the past 125 years, SSC has maintained its reputation for cricket excellence and is frequented by high-net-worth individuals.
In celebration of SSC’s 125th anniversary, NDB Bank has collaborated with the club to launch a unique affinity card specifically designed for SSC’s approximately 7,000 registered members. This partnership allows NDB to offer a bespoke financial product tailored to the esteemed members of one of Sri Lanka’s most prestigious clubs.
“As a bank dedicated to delivering excellence and value, NDB is thrilled to introduce the NDB-SSC Affinity Credit Card, exemplifying our commitment to providing exclusive and personalized financial solutions,” said Ashan Wikramanayake, AVP/Head of Card Centre, NDB. “This partnership with SSC marks the beginning of a collaboration, leveraging the expertise of both organisations. Together, we aim to redefine affinity partnerships by offering unique benefits and privileges that specifically cater to the distinct needs of SSC members, thereby enhancing their overall club experience and adding significant value to their membership.
Commenting on the partnership, Vasantha Wijesekera, Hony. Secretary of SSC, emphasised the added value for SSC members, saying: "We are delighted to partner with NDB Bank, as this collaboration brings substantial benefits to our members by offering exclusive financial advantages tailored to their elite lifestyle. The NDB-SSC Affinity Credit Card not only provides personalised financial solutions but also significantly enhances the overall membership experience at SSC."
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