Seylan Bank continues Digital Marketing Leadership into 2021

Seylan Bank picked up accolades at the recently concluded SLIM DIGIS 2020 with a Silver for “Deken Dunne”, its digital marketing campaign on personal loans.

The award is a further endorsement of the pioneering digital efforts with the highest number of social media followers and ranked #1 Fastest growing Finance sector page in Sri Lanka from March-June & Aug-December 2020 by Social Bakers^©.

In a media release, the bank said it has always focused on customer convenience and began its digital transformation well ahead of the curve to suit modern-day customer requirements. As a financial brand in the digital space, Seylan has gained over 650,000 followers on Facebook alone, and was ranked 87th in financial brands of the world and the 1st in Sri Lanka for the best use of social media by “The Financial Brand” website.

Seylan Bank won two merit recognitions for Seylan “Travel the Island” website and Seylan “Offers Rasiya” campaign at the SLIM DIGIS Award Ceremony 2020 held on 21st January, in addition to the Silver. One of the first to disrupt traditional norms in marketing with content driven digital narratives, Seylan Bank won two Gold awards at the inaugural SLIM DIGIS 2019 for the revolutionary “How to balance your Baba” campaign developed to promote the bank's travel the island credit card offers. It became a trendsetter for digital marketing, having been completely promoted only over Social Media, as never before seen in Sri Lanka.

“At Seylan Bank, digital marketing is an extended part of our 360 marketing mix and communication activities, and not a separate entity. Digital is here to stay, and adapting to it is crucial for business continuation as we saw globally over the past year. We have a team that is passionate about the digital future and has strategically integrated digital media into our day-to-day business. We believe in engaging customers through social media and building conversation through innovative means, gaining insight to deliver new age banking solutions,” said Gamika De Silva, AGM Marketing & Sales Seylan Bank, discussing the bank’s focus on digital marketing.