Smartphone brand realme and e-Commerce Daraz in a partnership

Smartphone brand realme officially signed a MoU with Daraz on June 24 to develop its online channel and sales in Sri Lanka and other countries. This follows the brand’s achievement in ‘Daraz Million Desires’, landing on the 3rd slot in Sri Lanka’s largest online shopping site, Daraz.lk

“Our brand’s entry in Daraz.lk, Sri Lanka’s largest online shopping site, into a slot within the top three in mobile and tablet brands shows that realme has now anchored in the Sri Lankan smartphone market,” said Shawn Yan, Head of Marketing, realme Sri Lanka, said in a media release.

With e-Commerce in its DNA, realme looks to capture the online market in the same way it has become one of the fastest selling smartphone brand in the world. With Daraz’s well-established e-Commerce structure and reach within Sri Lanka, this new partnership is bound to be a great synergy, the statement said.

“realme is a fresh, youth-focused smartphone brand that has entered 61 global markets within three years of its initial arrival. realme was founded in 2018 when there were more than 200 mobile phone brands on the market. Despite this realme has become the fastest-growing smartphone brand in the world at present. We entered in 2018 with’“Dare to Leap’ spirit as our positioning and truly drove to show that we do technology-leaps in our products. Within three years, realme became the world’s 7th largest smartphone company. realme was named the fastest-growing player in global 5G smartphone sales by Counterpoint Research,” the statement said.