Softlogic Invest celebrates first anniversary as Fund Manager, managing assets over Rs. 30 bn

Softlogic Invest, the asset management arm of the Softlogic Group, recently celebrated one year of revolutionising Sri Lanka's investment landscape with their unique and innovative approach to making Unit Trust Funds accessible to a whole new generation of aspirational young investors, it said in a media release.

With a simplified, 6-step digitised solution related to “Dialog Genie” customers, a culmination of the best in financial investments and digital services, Softlogic Invest offers a highly rewarding, reliable investment option to Sri Lankan’s starting at just Rs.5000. Unit Trust fund values were Rs. 2.6 billion whilst Private Wealth Management Funds were Rs. 30.5 billion.

The company's Money Market Fund average yield at 7.73 percent (at 8^th July 2021) since inception over-performed the traditional savings account return benchmark 3-5 percent within just a year of operating in a tough, pandemic-stricken backdrop, it said.

The company’s Equity Fund performed well providing investors with a return since inception of 23.46 percent (at 8^th July 2021). The fund manager also has under its portfolio Softlogic Life, which is the country’s fastest growing Life Insurer and is aggressively looking to expand with other Institutional Investors, Corporates and High Net worth individuals, the release said.

"When we first started Softlogic Invest, we set out to steer the 30-year-old investment sphere in an entirely new direction and focus on inspiring and empowering a whole new generation of young investors to start their journeys of financial freedom. I am proud to say that we have gone above and beyond our expectations and are well on our way to the top,” said Softlogic Invest Chief Executive Officer and Director Niloo Jayatilake.

"As a vibrant, young, fully homegrown entrant to the investment market, Softlogic Invest has completely changed Sri Lanka’s investment space within just an year of operations,” stated Softlogic Invest Executive Director, Iftikar Ahamed.