Softlogic Life recognised with multitude of awards

Softlogic Life has been conferred with 16 prestigious accolades at eight of the most prominent local and international industry awards ceremonies— SLIM Brand Excellence Awards, Great Place To Work, Asia Sustainability Reporting Awards, CMA Excellence in Integrated Reporting, SAFA Best Presented Annual Reports (BPA) Awards, Asia Insurance Awards, SLIM Digi Awards and SMARTIES APAC Awards.

While applauding their expertise in disruptive technologies and smart innovations, which has paved a path for state-of-the-art life insurance solutions for Sri Lankans, these industry awards commend the outstanding brand excellence and resilience Softlogic Life has displayed during a year which was marred by a raging pandemic, ensuring consistency and true commitment for their policyholders countrywide amidst tough social and economic conditions, the company said in a media release.

Stamping its authority in the life insurance sector, Softlogic Life won the esteemed ‘Service Brand of the Year’ and ‘Innovative Brand of the Year’ Gold awards at the SLIM Brand Excellence Awards 2020. Won for the second consecutive year, the ‘Service Brand of the Year’ Gold award recognised Softlogic Life’s outstanding brand story, its unwavering efforts to build a unique brand narrative around elevating wellness, fitness and nutrition standards of Sri Lankans and its strategic vison to meet customer demands in pandemic-hit year.

Softlogic Life was also inducted into the Great Place To Work Hall of Fame for being recognized as a great place to work in Sri Lanka for five consecutive years.

The company also announced that 169 members of its sales team had qualified for the MDRT (Million Dollar Round Table) membership, the premier most form of international recognition bestowed upon insurance advisors in the world. The milestone sets a new record for Softlogic Life’s dynamic sales team as it records the highest number of MDRT qualifiers produced by the company in a single year.

Additionally, Softlogic Life has been bestowed with the ‘Ten Best Integrated Reports in Sri Lanka’ accolade at the CMA Excellence in Integrated Reporting for the sixth consecutive year and won three awards at the 24^th SAFA Best Presented Annual Reports (BPA) Awards.

Apart from these recognitions, Softlogic Life posted an impressive win at the inaugural SLIM Digi Awards 2020 (SLIM Digis 2.0), bringing home a total of five awards including the coveted Insurance Sector Silver award for its “Born to Inspire Positivity. ALWAYS!” campaign. The other awards won were the bronze award for Digital Brand Bravery (“The Little Mutta that Saved Trees” campaign) and three finalist awards in the Best use of Branded Content, Digital Bravery and Insurance categories. With these five accolades, Softlogic Life emerged as the most awarded life insurance company at the very first SLIM Digis 2.0.

Furthermore, Softlogic Life became the only Sri Lankan company to be awarded at the SMARTIES APAC Awards, winning two Silver awards for their innovative “Scratch and Text to protect your life” under the categories of Best use of Mobile & Conversions and Lead generation/Direct Response/Conversions. Considered the ‘Oscars of Mobile Marketing’, SMARTIES APAC recognized Softlogic Life’s outstanding innovation, creativity and achievement in the modern communications world where mobile is at the heart of consumer engagement.

Commenting on these significant local and global industry recognitions, Softlogic Life Managing Director Iftikar Ahamed said, “It is indeed a great privilege for Softlogic Life to be recognized with these industry-leading awards at three of the most prominent local and global award ceremonies. These awards not only stand as a clear demonstration of Softlogic Life’s novel offerings as a resilient Sri Lankan brand but also the delivery of the promise we have made to commit to excellence in all fronts during these unpredictable times.”