Spotify now open for business for advertisers in Pakistan, Bangladesh and Sri Lanka

Spotify, the world’s most popular global audio streaming subscription service, is available to millions of people in Pakistan, Bangladesh and Sri Lanka, offering brands a new opportunity to reach millions of engaged listeners through its innovative and creative ad-supported free tier.

Available for free to all in Pakistan, Bangladesh and Sri Lanka since February 23 Spotify offers the best listening experience for local and international music of over 70 million tracks across thousands of devices including mobile, smart speakers, desktop and gaming consoles, the organisation said in a media release.

This makes it simple for people to soundtrack every moment of their lives as they workout, cook, entertain, study, and everything in between, wherever they are. This streaming behaviour is the foundation of Spotify’s Streaming Intelligence, its unique first-party data and insights that are based on users’ streaming behavior. For advertisers, this presents an unparalleled opportunity to reach engaged listeners with the right messages in the right context

Since its launch, Spotify has partnered with a limited selection of brands to advertise on Spotify Free in the region.