Asitha Samaraweera has joined Atlas Axillia Co Ltd., a Hemas Holdings group company, as Managing Director to further strengthen its market leading position and drive its growth plans.
“Asitha is a talented leader with an impressive track record in growing consumer businesses,” said Steven Enderby, Group CEO Hemas Holdings PLC in a media statement.
With 12 years’ experience in leading FMCG businesses, Mr. Samaraweera was the CEO of CBL Cocos (Pvt.) Ltd., and CBL Global Foods, both subsidiaries of Ceylon Biscuits Ltd, before joining Atlas Axillia. Prior to his role at CBL, he headed IFFCO (Frozen Foods) and GFI – leading Dubai-based FMCG companies for six years and has also served as CEO of Keells Food Products and Vice President at John Keells Holdings PLC.
“This is an exciting opportunity to lead and work with an enthusiastic and well experienced team, which has a proven track record of building and growing one of Sri Lanka’s most loved brands,” Mr. Samaraweera said.
Atlas Axillia Co Ltd is one of Sri Lanka’s most respected local brands and is a market leader in school stationery and notebooks, pens, pencils and colour products. - ENDS -
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