Chamber webinar for SMEs on April 9

In assisting Small and Medium Enterprises (SMEs) to adapt to a post-COVID-19 world, the Ceylon Chamber of Commerce is hosting a webinar for SMEs on Thursday (April 9). 

Many entrepreneurs are finding the current climate challenging, as many business activities have been forced to come to a halt, or be cut down, due to the pandemic. To continue, SMEs will have to re-evaluate their business models. The chamber said in a statement that a general overview of the current situation and possible future predictions will be covered during the webinar, including the following topics:

- How to re-evaluate the business models of SMEs, and why it is necessary

- How to manage finances, including working capital, cash flows, and negotiations with banks and other financial institutions

- What marketing strategies should be adopted for better ROI

- Supply-chain related issues and operations

- HR strategies and issues

- Roles and strategies relating to leadership and communication

- New growth areas and opportunities as a result of COVID-19

The speakers lined up for the panel are Dr. Nirmal de Silva, Co-founder/CEO of Paramount Realty, and Board Director, Regional Development Bank; Yasas Hewage, Director/Co-founder at Snipexx Academy of Business; and Lasintha Pradinandu, Principal Consultant, JKSE Consultants Pvt Ltd. The discussion will be moderated by the Chandra Vithanage, Senior Assistant Secretary General of the Ceylon Chamber.