Coca-Cola helps needy families this Christmas season

Coca Cola, this Christmas season in Sri Lanka, is upholding its purpose to ‘Refresh the World and Make a Difference’ by bringing kindness to disadvantaged families, against the sobering backdrop of a global pandemic that has impacted so many peoples’ lives. 

Coca-Cola is urging communities to ‘This Christmas give something only you can give’ – calling on people to participate in the ‘Spirit of Giving’ to make the lives of others better, the company said in a media release issued in Colombo. 

The highlight of Coca-Cola’s Christmas programme is the concept of ‘20 Days of Kindness’ during the holiday season, reaching out to 480 disadvantaged families with gifts, meals and rations over 20 days so that they too can enjoy the festive season. In its exciting line-up of activations, 40 nominated families will receive Gift Packs containing essentials and Coca-Cola merchandise to make their Christmas merrier through an initiative with Uber. 

In Sri Lanka, Coca-Cola will sustain this strong association of the brand by expanding its message to demonstrate a sense of community and the need to be there for each other this Christmas – for family, friends and for the disadvantaged people in the community. Spreading joy and happiness, Coca-Cola and its iconic branded Christmas truck will be travelling around the island – surprising people, singing carols, engaging with consumers and heralding the Christmas season, the statement said.  

All activities undertaken by Coca-Cola will strictly adhere to health and safety guidelines for COVID-19.