Hela Clothing appoints new chairman

Sri Lankan apparel manufacturer, Hela Clothing Group, announced on Monday week that it had secured a capital infusion of Rs. 1.2 billion by way of a mix of shareholder and new Private Equity investment funds from a private consortium whose lead investor has a wide portfolio including private equity investments in the fashion and retail space. 

A.R. Rasiah, former Finance Director at Nestle Lanka PLC, former Senior Director of Nations Trust Bank PLC, former Chairman of Atlas Axillia (Pvt) Ltd and director at many other listed and non-listed entities, has been a long-standing Director of the company and will now assume the role of Chairman thus continuing to bring a strong hand to commercial strategy, governance and the finances of the group, Hela Clothing said in a media release. 

 “The focus for the past 12 months was to right-size the business and drive free cash flow generation through operational excellence, prudent cost management together with customer and supply chain optimisation strategies. With the business now having made significant progress in those areas the focus is now around balance sheet strengthening both through raising equity and building cash reserves through operations,” said Mr. Rasiah. 

Hela plans to use this capital infusion on several fronts.  The majority of the proceeds will be used to repay debt and replenish working capital thus, strengthening the company’s balance sheet. The balance of the funds will be utilized to fuel growth by enhancing and expanding its manufacturing footprint in Africa and for further operational streamlining through investments into IT and Innovation, beginning with the groupwide ERP system being upgraded in partnership with SAP solutions. 

Commenting on the utilization of funds, Mr. Rasiah added, “Hela will continue to evolve and will be persistent in looking for avenues to become a renowned global apparel solutions provider which embodies the true Sri Lankan spirit.” 
The media release had no reference to Dian Gomes, the former chairman and founding member of the organisation and what his current status is vis-a-vis the company.  ENDS -