Infinix enters Sri Lanka

Infinix, a premium online-driven smartphone brand designed for today’s young generation, is all set to take the Sri Lankan market by storm. Offering advanced features with a stylish outlook, Infinix phones target the mid-market segment with their affordability and high performance, the phone manufacturer said in a media release.

“Sri Lanka offers the ideal market, with an estimated 23 per cent (4.4 million) of its population falling in the ‘youth’ demographic. The country also offers a very high number for mobile subscriptions per 100 inhabitants, the number being 115.06 as of 2018. Having made its mark already in other South Asian countries in the region that host similar markets (Pakistan and Bangladesh), Sri Lanka now seems like the next logical step in Infinix’s success story. Infinix is planning the launch of at least three phone models in the upcoming weeks, all of which cater to the varying lifestyle needs of the Sri Lankan youth. The launch of these phones is expected to create a disruption in the high-performance phone segment in Sri Lanka, offering a variety of models that cater to varying lifestyles, needs and aesthetics, all at competitive prices that give premium high-performance phones a run for their money,” it said. 

Recently, Infinix has released phone model Hot 9 Play in other countries in the region. Users have found the phone to be sleek, engaging, user-friendly, and with a very high-end look. Infinix will soon be launching the phone in Sri Lanka, and expects an equally warm reception from the technologically-savvy Sri Lankan market-base. The phone offers users a one-of-a-kind experience: High Quality software and hardware at a budget-friendly price. Its sleek look is especially attractive to the younger generation who are all technologically aware and are able to differentiate high quality amongst the sea of mobile phones currently available in the market. Hot 9 Play is a great example of the kind of quality that Infinix delivers in all of its products, it said.

Launched in 2013 and targeting the young generations, Infinix Mobile is a premium online-driven smartphone brand. With “THE FUTURE IS NOW” as the brand essence, Infinix aims to allow consumers to stand out in the crowd and to show the world who they really are.