Lanka Special Steel Ltd (Lanka SSL), a subsidiary of E B Creasy Group, has stepped up to strengthen its long-standing partnership with TATA Steel Ltd's Global Wire India (GWI), one of the world's largest steel wire manufacturers.
Lanka SSL will be the sole agent and distributor in the country for all GWI’s premium quality wire products, further expanding its existing portfolio. The products now include High Tensile wire (HTS) used in concrete reinforcement of electric poles and pre-stressed concrete pipes, Prestress Concrete Strand wire used in pre-stressing concrete for constructing various types of structures, Spring wire for mattresses and body parts of motorbikes, Bead wire for tyres in automotive products, Shutter wire for roller gates, Heavy GI for Gabions and high value products.
Its steel wires are used across various industry segments ranging from construction, automotive and power to general engineering and retail.
With this strategic move, Lanka SSL will now ship and store its products in contrast to having to pre-order them. Customers can now seamlessly access these premium high-quality products with Lanka SSL taking all possible measures to assure its reach and availability in the market.
Anurag Pandey, Chief of Marketing and Sales GWI, said: “It is with great pleasure that we announce the new level of relationship with one of the most respected and reputed companies, LSSL as our sole distributor in Sri Lanka. Tata Steel has a long serving history of strong channel presence in the retail and institutional segments which Global Wires India Division now seeks to extend and leverage in International markets.’
Pravin De Silva, CEO of LSSL, said: “We are delighted to reinforce our successful partnership with a global leader in steel wires. Though we have represented as a local agent in the past offering a few of their products, we've now expanded to include all of its wire products being the sole distributor in Sri Lanka. This will be helpful to our customers in numerous ways to enhance their cost-effectiveness since material readily available in Sri Lanka.”
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