LoweDigital celebrates one year in operation

LoweDigital, part of the MullenLowe Group, Sri Lanka (MLG), completed a year of operations in turbulent business conditions caused by the current pandemic. 

Having commenced operations in October 2019 the company set out an agenda to bring purpose to the medium rather than the medium trying to find a purpose for brands.
 
In a media release, the company said that the digital medium in Sri Lanka has been plagued by an early position it took in the market as a cost alternative to mainstream advertising and brands fail to fully utilise the medium to its truest potential. “Digital has lots more to offer than just low-cost content and this is exactly where LoweDigital decided to pitch itself putting strategic brand ideation before numbers. The numbers come if you deeply understand how ideas traverse through this medium using digital in a meaningful way.” said Kevin Kulatilake - Head of Digital at LoweDigital. “By resetting priorities in the digital communication process, we have been able to truly harness the full potential the medium offers, helping brands to smartly invest and gain unforced traction with digital audiences around the country,” he added.  

Commenting on the occasion of LoweDigital’s first anniversary Thayalan Bartlett, CEO of The MullenLowe Group said, “Brand custodians must recognize that brands are driven by ideas and not by mediums. The word ‘advertising’ cannot be associated with digital if it is unable to secure ideational authority for brands. The LoweDigital team has identified this void and smartly built its entire offering around it, setting itself apart from all other digital offerings in the market. Our clients have been reaping the results of purpose-built digital strategies, which in turn has helped the MLG group’s digital business double in size in its first year of operations.”