MTI’s International team was recently in Colorado, US for a strategy imple-mentoring project with organic tea company Teatulia. Colorado-based Teatulia US has launched ‘Tea Soda’, a breakthrough innovation that is bound to challenge the ready-to-drink tea/beverage market in the US, starting with a test market in Denver, Colorado, MTI said in a media release.
At the strategic review meeting, Director of Teatulia and Gemcon Group Dr. Kazi Anis Ahmed stated, “We have an exciting time ahead with the launch of new tea soda. Teatulia is expecting a significant business growth over the next few years, which will poise them to become one of the leading organic tea brands in US.”
He added: “As a global organic and ethical tea brand, we have taken steps to expand our global footprint via operations in US, UK and exports to Germany, China and Japan. We are glad to be partnered with MTI on this journey, where MTI’s strategic reviews and insights have become very useful.”
MTI CEO Hilmy Cader stated, “Teatulia has the potential to become a strong player in the US as well as in the global organic tea markets given their unique value proposition and R&D capabilities. We are delighted to assist Teatulia on this endeavour via our strategy critiques and imple-mentoring.”
Teatulia is an award winning, organic tea company based in the US and UK, which source finest organic teas directly from their own garden located in Northern Bangladesh. Teatulia has over 25 flavours of specialty tea available in black, green, herbal, oolong and white tea categories and available to the consumers via island wide retail stores and food service outlets Teatulia has been certified by many certification bodies including USDA organic, rain forest alliance and fair trade.
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