Prima rewards loyal customers with Ran Piyawara

Prima Ceylon (Pvt) Ltd, Sri Lanka’s premier provider of wheat flour, has launched ‘Prima Ran Piyawara’, an exclusive loyalty programme for the top customers of the company, in partnership with DFCC Bank. 

The Memorandum of Understanding with DFCC Bank was signed on August 10, between Ong Jhon Seon, General Manager, Prima Ceylon and Lakshman Silva, Chief Executive Officer, DFCC Bank. Prima Ran Piyawara Loyalty Programme, an innovative loyalty programme extended for the 4th consecutive year as Prima Ran Piyawara Season 04, has many value additions and improvements to recognize and reward the loyalty customers of Prima in a novel way. These elite customers have been with Prima over the last 4 decades uplifting the standards of the bakery and related industries, Prima said in a media release.

The partnership with DFCC Bank, will ensure loyal Prima customers being awarded a bespoke co-branded Debit Card loaded with loyalty points that can be used at exclusive partner merchants islandwide. The merchant partners are selected from leisure, healthcare, insurance, jewellery, home appliances, clothing and supermarket sectors; adding choice and variety to suit their lifestyle.

Ravindra de Coonghe, Head of Marketing & Sales, Prima Ceylon Ltd commented on the Prima Ran Piyawara Loyalty Programme: “As Sri Lanka’s leading flourmill with a reputation for consistent and high-quality wheat flour, Prima has always considered it an honour to serve our valued customers to help them grow. We recognize them as business partners whose development fuels our own and the loyalty programme is our way of thanking them for their support to us."

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Seen above is the exchange of MOU between Ong Jhon Seon, General Manager, Prima Ceylon (Private) Ltd. and Lakshman Silva, Chief Executive Officer, DFCC Bank PLC