Lanka highlighted at Sweden’s premier tourism event

Sri Lanka Tourism and the Embassy in Stockholm presented ‘Destination Sri Lanka’ at the Travel News Market (TNM) - Sweden’s premier tourism event recently at the Stockholm Waterfront Congress Centre.

Sri Lanka’s Tourism Promotion Bureau said with Sri Lanka as a top tourist destination for 2022 opening its shores to the world traveler with minimum restrictions - especially for those fully inoculated - the country’s unique and diverse tourism experience was showcased at the ‘SO SRI LANKA’ booth highlighting also the ease of travel and the country’s warm and welcoming spirit. Ceylon Tea and Gems were also featured.

The high foot count and involved interactions at the Sri Lanka booth with tour companies, travel agents, media including bloggers and freelancers and tourism schools indicates a renewed interest in the destination. Fourteen (14) Sri Lanka tour companies utilised the booth at the annual TNM to project their companies and packages they offer, the Bureau said.

The SO SRI LANKA booth was jointly inaugurated last Thursday (11) by Sri Lanka’s Ambassador to Sweden and Denmark Mr. Dharshana M Perera, Mr. Nils Norberg, CEO - Travel News Market, Mr. Robert Hallin President PATA Sweden Chapter, Mr. Leif Ohlson, Secretary General, Sweden Sri Lanka Business Council and Mr. Marcus Pettersson, Sri Lanka’s Hony. Consul in Gothenburg.

The Sweden-Sri Lanka Business Council and its Secretary General Mr. Leif Ohlson as well as the SriLankan Airlines GSA in Sweden also participated at the TNM, 2021.

The Scandinavian region has been identified as an emerging priority market for tourism to Sri Lanka. Tourism related trade fairs in Sweden and Denmark are key industry events. The annual Travel News Market(TNM ) - a B2B event - will reconvene on Thursday, November 22, 2022 in Stockholm.