UK Bloggers and Influencers FAM Tour in Sri Lanka

A group of eight professional bloggers and influencers representing the UK recently embarked on a journey through Sri Lanka as part of a destination promotional Familiarisation Tour under the UK market.

Organised by the Sri Lanka Tourism Promotion Bureau, this successful tour provided an immersive experience, showcasing the country's rich cultural heritage, breathtaking landscapes, natural wonders, and warm hospitality including other diverse attractions to the group.

The FAM Tour spanned 11 days from May 27 to June 6. The tour unveiled a tapestry of experiences, weaving together a vibrant narrative of Sri Lanka's diverse attractions. The carefully curated itinerary showcased key highlights in each place visited, leaving an indelible impression on the media delegation and inspiring their audiences back in the UK, the bureau said in a media release,

They visited key tourism attractions such as Negombo, Sigiriya, Dambulla, Polonnaruwa, Minneriya, Trincomalee, Kandy, Nuwara Eliya, Ella, Yala, Galle, and Colombo showcasing the best that Sri Lanka has to offer, from ancient historical sites to pristine beaches, lush tea plantations, tea culture and trails, wildlife encounters, culture and lifestyle, sustainable tourism initiatives, conservation projects and much more.

During their visit, the media delegation had the opportunity to delve into the rich historical heritage of Sri Lanka through visits to iconic landmarks such as the ancient city of Sigiriya, Polonnaruwa Dambulla and the British Colonial charms of Galle Fort, Nuwara Eliya and Colombo.

The tour also highlighted Sri Lanka's stunning natural beauty, with visits to picturesque locations such as the tea-growing region of Nuwara Eliya, the wildlife haven of Yala National Park, and the awe-inspiring Ella Gap.The participants were able to witness first-hand the island's incredible biodiversity and experience thrilling encounters with elephants, leopards, and a myriad of exotic bird species during their visits to Minneriya National Park and Yala National Park.

In Trincomalee, the delegation had the opportunity to embark on a mesmerising dolphin-watching excursion and a boat ride to Pigeon Island, immersing themselves in the pristine beauty of the coastal waters. They visited Koneshwaram Temple and Nilaveli Beach and explored the different charms of the East Cost of Sri Lanka.

During their visit to Nuwara Eliya, they had the unique opportunity to experience The Pekoe Trail, a new tourism product, that took them from Kandapola to Pedro Estate, in stage 22, a 10 kilometres trek offering a picturesque journey through tea plantations and scenic landscapes. The trail ended at Pedro Tea Factory visit where they witnessed the tea processing and a tea-tasting session was arranged to introduce different varieties of Tea produced in the highlands.

The UK Media FAM Tour also shed light on sustainable tourism initiatives practiced by Sri Lankan hoteliers and tourism zones, especially in locations such as Negombo, Sigiriya, Galle and Kandy further highlighting the destination's commitment to responsible, nature-friendly, community-based tourism eco-system practiced the service providers.