Mr. Hiranth Fernando, Manager Sales and Development of Pyramid Wilmart |
|
Pyramid Wilmar Private Limited is a joint venture between Wilmar Holdings Singapore and Pyramid Oil Mills Sri Lanka. Wilmar Holdings Singapore is one of the world's leading edible oil manufacturers, and therefore provides the strength and support needed to ensure that all products of Pyramid Wilmar are of the highest qualities. The Sunday Times spoke to Mr. Hiranth Fernando, Manager Sales and Development of Pyramid Wilmar to find out more about their Fortune brand.
"We are also the brand owners of the worlds famous bakery range Masterline in Sri Lanka. Fortune is a reputed brand which has a wide international presence. Currently it is one of the foremost brands in India and China, and is presently used in over 62 countries around the world. We launched the Fortune brand to the Sri Lankan market 3 years ago, starting from the vegetable oil range which includes the sunflower oil, soya oil and corn oil and later moved into marketing our own coconut oil. In order to add more variety to our product range we now offer canned fish, oyster sauce, tomato sauce, chilie and garlic sauce, chillie paste, vinegar, jelly crystals and an entire kitchen combo. Our products are available in the entire island, including the areas of Jaffna as well as the Eastern province", says Mr. Fernando.
Pyramid Wilmar has introduced the Fortune Fortunate Family Programme to the Sri Lankan market. This programme was introduced last month with the intention popularizing the Fortune brand among 100,000 Sri Lankan housewives. This is a membership drive programme, where participants can register by filling in an application form, each individual is awarded a membership number and for every Fortune wrapper an individual is awarded points.
Every week 5 lucky participants with the highest number of points is awarded a gift pack each worth Rs. 1,000/-. In addition to this a special draw is held monthly for the full membership which awards 5 mobile phones for 5 lucky winners. Every six months another draw is held which awards valuable prizes such as washing machines, gas cookers, microwave ovens and irons etc. During the year end draw 25 families with two other members of the family will be selected district wise with the highest number of rewards points to go to Bangkok for three days. This special programme is conducted with Swarnavahini through the popular television programme 'Rasa Sarani', on every Sunday at 6 pm where the housewives can join the Fortune Fortunate Family and be entitled to a host of gifts.
"All our products are manufactured in our own factories based in India, Indonesia, Malaysia and China. In the future we also plan to introduce a instant ready to eat flavoured pop corn called 'Act 11' to the Sri Lankan market, which is currently rated as number one in the world and is a product of Con Agra Foods U S A, which we hope to launch in the month of March. We entered the Sri Lankan market as the 6th player but at present we have secured the second place in the market specially with regards to cooking oils thanks to our loyal customers. Our vision for the future is to become the market leader by the year 2010. We invite the Sri Lankan housewives to join the Fortune Fortunate Family Programme which will entitle you to win a heap of prizes. We have conducted numerous housewives promotions to educate housewives about the benefits of using the Fortune brand, where quality and taste is guaranteed", said Mr. Fernando.
|
E-mail