Sri Lanka ad agency Triad, which recently celebrated its 15th year, has changed its logo to better reflect its personality, the agency said this week.
The ‘a’ in the new logo is a stylized rendition of the first letter of the Sinhala, Tamil and English alphabets.
Triad says it has changed the course of advertising in Sri Lanka and transformed the sector landscape which had thus far been dominated by multi national agencies.
Last month, the agency celebrated its 15th anniversary by launching a glossy 200 page coffee table book ‘Api’, illustrating the agency’s journey over the past decade and a half. The agency was founded by Dilith Jayaweera and Varuni Fernando, Joint Managing Directors, and Ishini Wickremesinghe, none of whom had any marketing qualifications or many years of experience, as the books attests to. Instead, they understood there was a vacuum in the industry and were confident they could field a competent team to challenge the status quo and revolutionize the industry which hitherto was evolving comfortably on borrowed Western industry principles.
The book says Triad prides itself on its living mantra of ‘Sri Lanka Can’ and says it is evident in every step of the way, in its willingness to learn from others and accept responsibility for its own mistakes in the early years and later ones, in the authority of its insights, novelty of its ideas and the finesse of its crafting. The book traces the evolution of advertising in Sri Lanka and Triad’s role within it. Also presented are case studies of Triad’s most successful campaigns, ‘Rata Perata’ and ‘Api Venuwen Api’ which the agency says are considered watershed events in local advertising history.
The remarkable feature of the presented work in the book is that it reflects a bevy of local brands growing steadily over the years in tandem with Triad’s momentum. Those campaigns included in the book range from Sampath Bank, Paracetol, Mihin Air, Stone N’ String to People’s Bank.
The book, released for private circulation, is being made available at several libraries and resource centres.
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