Something
old, something new, here comes Confetti
By Randima Attygalle
From the cake to the honeymoon location, the checklist for a wedding
seems endless. Fit-ons for giggling flower girls, page boys pulling
each other's hair, the appointment for the final facial, shoes to
be collected - the list goes on. Despite all this hassle, the couple
have to look their best on the big day.
With
all these details in mind, Nimmi Harasgama and Minoli Ratnayake
of Well Red Ink (Private) Ltd., publishers of Adoh magazine, have
launched the first-ever bridal magazine - Confetti.
"Although
there are plenty of international bridal magazines, we saw a need
in the local market for this type of publication in terms of quality,
contents, layout, photography and style," says Minoli, the
idea being to open doors for local brides and grooms to explore
new themes with a traditional touch.
Confetti,
to be published bi-annually offers a fusion of both traditional
and modern ideas, featuring real receptions, flower arrangements,
cake structures, table-layout themes, beauty tips and honeymoon
locations to make that special day, a dream come true.
In
terms of style and contents we want to compete with international
magazines while at the same time making it predominantly local,
explains Nimmi, adding, "Although we feature local weddings,
local flowers and cake arrangements done by local talent, we give
the message that there is opportunity to be inventive, to explore
novel themes."
Inspiring
brides and grooms being the main aim, Minoli says, "We want
to make them aware that many new ideas above average standard await
them. We want people to deviate from the average wedding they've
seen a hundred times, so that people will remember something extraordinary”.
Nimmi
emphasizes that Confetti is essentially a guide. "What we want
to give through Confetti is a guideline, we don't necessarily say
that it's the way. It is also impossible for us to cover each and
every wedding-related topic in one issue. Therefore, we will focus
on selected topics per issue."
In
their second issue, they plan to concentrate on wedding locations,
invitations and bridal attire. As to whether Confetti has a target-market,
Minoli says, "Confetti is not a high society magazine, nor
does it cater exclusively to the elite. It caters to a wide section
of women in society".
Although
essentially a bridal magazine, there is plenty for an innovative
hostess to extract from Confetti. The table and floral arrangements
featured in the first issue can be tried out even at a dinner at
home. "Most women like to add a special flavour to their house-parties
and Confetti will help them with good tips," said Minoli.
And
contributions to Confetti will be from both veterans and new talent.
"We do not have a fixed panel of writers, as we want to accommodate
fresh ideas and unearth new talent," says Nimmi.
Priced
at Rs. 200, Confetti is available at all Lake House bookshops, salons,
supermarkets and will also be available at the Bridal Fair to be
held in March at the BMICH. |