ISSN: 1391 - 0531
Sunday, May 20, 2007
Vol. 41 - No 51
Financial Times  

Moleskine’s new City Notebooks for travellers launched by Thef:;llstop

An inimitable new city notebook from Moleskine, the world’s most celebrated notebook manufacturer, has arrived in Colombo offering those who travel for pleasure or work a way to organise and preserve information about cities into reliable guides.

“The Moleskine City Notebook is described as ‘the first travel guide you write yourself.’ It is beautifully designed with typical Moleskine attention to detail, enabling its user to create peerless travel guides for a lifetime of use. Because such travel guides would be redolent with the writer’s personality, they would be cherished by loved ones who inherit them as repositories of emotions, taste preferences and opinions, the sole distributor of Moleskine in Sri Lanka,” Thef:;llstop (The Fullstop) said in a statement.

Twelve Moleskine City Notebooks, each dedicated to a popular European city are now on the shelves of the specialist stationer, Thef:;llstop, just months after they were introduced internationally to instant critical acclaim.

The 12 cities are London, Paris, Rome, Milan, Vienna, Berlin, Amsterdam, Madrid, Lisbon, Barcelona, Prague and Dublin. Each notebook contains a comprehensive map of the city for which it is designed, a map of the metro system, a station index, up to 36 pages of zone maps with an alphabetical street index, up to 76 blank pages for notes and useful information, 96 notched pages for a personal archive of information that is easy to retrieve, 32 removable sheets for loose notes, and 12 translucent sticky sheets to be placed over the maps for tracing routes without marking the originals.

“This is an exciting new addition to our Moleskine notebook range,” said Lai Ming Ukwatte, of Thef:;llstop.

“We have stocked the entire European City collection, and look forward to receiving the American collection of four cities, New York, Washington DC, San Francisco and Boston after they are launched in May. This will be followed by the Asian City collection later this year.”

The most distinctive aspect of the Moleskine City Notebook, she said, is how its design enables each user to customise his or her book to record what each considers important.

The Moleskine notebook is possibly the most celebrated stationery item ever known. Its range includes ruled, squared and plain notebooks, address books, sketch books, memo pockets, Info books, Storyboard notebooks, Japanese albums, music notebooks, diaries, and ruled, squared and plain journals.

Originally produced by small French bookbinders who supplied the Parisian stationery shops, the Moleskine notebooks went out of production, when the last manufacturer of Moleskine shut down in 1986. Twelve years later, a small Milanese publisher brought Moleskine notebooks back into production and the legendary little black books began travelling the globe once again.

 
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