Affluence all the way at HSBC’s new premier service

HSBC Sri Lanka has some 2,000 customers, each with a minimum deposit of Rs 7.5 million, who can make use of the new, exclusive premier service at Flower Road in Colombo, officials said this week.

In a statement the bank said it has launched the first truly global, personal financial solution service for the growing number of affluent customers around the world.

“HSBC Premier offers customers the opportunity to move around the world without changing the way in which they bank, or even the company they bank with. The new HSBC Premier provides an unmatched banking experience to its customers through a range of products and services that make full use of HSBC’s international expertise,” according to a press release by the bank.
Customers can enjoy pre-approved Premier credit cards offering access to an extensive range of local shopping, dining and hotel privileges and discounts when they travel overseas.

David J H Griffiths, Chief Executive Officer of HSBC, said: “There are around 47 million mass affluent consumers in Asia-Pacific, and their numbers are growing and their needs evolving. These customers are increasingly internationally-oriented, sophisticated and knowledgeable. HSBC Premier is designed to help them exploit opportunities locally and overseas, to grow wealth, achieve financial security and enjoy the exclusive and exceptional rewards of their success and hard work. In Sri Lanka, a highly skilled team has been put in place to provide appropriate investment options and solutions for customers to achieve their financial goals, while enabling them to enjoy tremendous benefits and rewards.”

The statement said a Premier customer in any one country is automatically entitled to join Premier in other countries/territories with the minimum entry requirements waived. A wide range of local shopping, dining, hotel and recreational privileges and discounts are available when customers travel overseas through ‘HSBC’s Home & Away’ programme.

It said Premier customers can also walk into any of the 250 Premier Centres around the world, which have been redesigned to carry a contemporary look and feel across 35 countries and territories. “Existing Premier customers, and all those who join, will receive an exclusive hand made photo album as a welcome gift to mark the launch of the new HSBC Premier in Sri Lanka.

In addition, all new Premier customers who sign up before 30 June 2007 will also receive exceptional gifts ranging from mobile phones to ipods to weekend getaways,” the bank said.