 The Academy of Design - Colombo, A leading higher education institution renowned for adhering to high standards and quality in higher education offers a distinct local route for Sri Lankan students to obtain an International Degree in Design. The Academy situated downtown Colombo, across the road from the Cricket Club Café and surrounded by the Paradise Road Gallery, The British Council and many other galleries provides an interesting atmosphere for the students. It is a Centre of Excellence for Design studies and provides excellent opportunities for classroom learning and independent studies and research supported by its international curriculum and teaching faculty from around the world.
The educational programs offered at the Academy prepare you for a career in the design field of your choice. While the actual range of careers depend on the area of study, each program gives you the skills you need to work as a professional artist or designer in an array of businesses and organizations. The particular descriptions of each program offer you many professional opportunities in the fields of Fashion Design, Graphic Design or Interior Design.
The curriculum for each program of study is consistent with the standards of education internationally.
The studio model followed by the Academy in its teaching requires students to participate in both informal critiques and formal jury presentations where they must discuss and defend their design decisions before their peers, instructors, and outside evaluations.
The program at the Academy is logically sequenced to provide systematic learning and to reinforce important concepts as students proceed through the program. The academy curriculum emphasizes excellence that combines both contemporary and traditional methods of teaching so that students are equipped with the essential tools necessary to expand their ingenuity and become flourishing designers.
The Academy Offers Undergraduate programs in the following disciplines
Fashion Design
"FASHION is about glamour, glitter and experimental outfits! Fashion is also very hard work and lots of studying!! At the Academy of Design (AOD), Colombo's leading Fashion design School, Fashion is not considered a hobby but a serious education discipline... The undergraduate Fashion Design program at AOD provides students with the intellectual, conceptual, and technical skills that enable them to be professional fashion designers"
 What is Fashion? FASHION is often synonymous with the catwalk, makeup, big hair, glamour, glittering show-biz parties, chunky shoes, and experimental outfits. But, in reality, fashion is a mirror of its culture and world view. In all its beauty, fashion is a form of artistic expression; an international language.
Simply stated, fashion has no national boundaries. It is a potent declaration of how one sees and represents oneself. The fashion industry is a complex, multi billion - dollar business encompassing design, production, distribution and retailing. Fashion is the fourth largest industry in the world. Fashion Design is much more than the crafting of beautiful clothing.
At AOD, our aspiring designers are encouraged to look beyond the traditional restrictions of fashion, to scrutinize clothing as it responds to lifestyle, sculptural performance, movement, costume and art. Students learn how to develop a fashion collection from concept to the finished product. Exposure to a complete range of technical skills in model drawing, pattern drafting, draping, colour illustration, textile design and accessory design are introduced. The curriculum also includes computer assisted design, aesthetics, the theory of composition and colour, fashion history and a variety of other design related subjects.
Fashion studies would be incomplete without solid knowledge in the marketing, merchandising, and business management of clothing and accessories. Students are taught how to interpret theoretical knowledge to infer various trends that affect the global industry, to employ visual and theoretical research and analysis skills to identify 0he supply and demand fads, and to explore strategies for merchandising and marketing apparel.
Students at AOD, conclude their studies with a professional runway show highlighting the designs created by them, during the Annual Fashion Show. Students plan and produce all aspects of the garments for the final show, from inspiration to final execution. Each year, the fashion show receives applause from a very large and distinguished audience. The academy held its annual graduation fashion show this year, on the 28th of August. Pictures of the show are highlighted in this article.
Interior Design
Interior Designers create environments within various types of spaces; offices, health care, institutional, hospitality, retail and residential space. . Interior Designers are problem solvers. They identify opportunities presented by specific spaces and intended functions. Interior Designers develop solutions that enhance the quality, usefulness and indeed the beauty of living spaces.
The programme focuses on the intellectual and personal exploration of each student and instills the skills necessary to become an imaginative and creative designer. The department stresses abstract and practical design solutions incorporating cultural, social and environmental issues with the use of technology and hands-on experiences. The approach to design would be the determination and classification of all designing stages, from the creative ideas to the final product, while highlighting the intellectual process that encompasses researchers, ideas and the routes of human sight
The scope of work in interior has expanded tremendously.
As the built environment of the present day has grown in complexity and diversity, the realm of the interior has become a profession in its own right. While an interior designer works alongside other consultants such as architects, engineers and construction managers, in many cases today projects are handled independently by a new breed of professional: interior designers (interior architects), these are creative professionals who do not only plan and design public, commercial, recreational, institutional and domestic buildings but are also responsible for and qualified in the management of the implementation of such projects.
Graphic Design (Graphic + Multimedia + Advertising Design) Are you passionate about all aspects of graphic design?
Do want to learn how to turn a good idea into a great commercial concept? Are you looking for a programme with a true combined academic and vocational focus and a strong industry network? Do you thrive on ideas and imagination? Graphic Design @ AOD would be the programme for you. Our programme will equip you with everything you need to make your mark on the world of graphic design as it is a combination of Graphic + Multimedia and Advertising Design.
Graphic Design is about communication in its purest form. It is a reflective, problem-solving discipline: a creative process that combines art and technology to visually convey a message to an audience. Through the creative presentation of images, facts and ideas, graphic design tells a story, delivers a message and makes an impact.
The graphic designer uses diverse forms of communication beyond the printed matter that is the graphic designer's mainstay. In essence, graphic designers combine the traditions, cultural heritage, symbols, and civic values of preceding generations into visual forms that are used everyday by nearly everyone.
The Programme includes units such as the history of graphic design, photography, typography, editorial design, packaging design, ideas generation, communicating with images, adevrtsing campaigns, Marketing, business practices and ethics, creative strategies, corporate identity design, an extensive study of digital image development are all areas covered in the course.
For further Information Contact :
The Academy of Design (opposite the Cricket Club Café, near the British Council)
No 33 1/1
Queens Road
Colombo - o3
Sri Lanka
Tel: 5742480, 5742490, 5867772-3, 2502850
The Course balances the need to acquire technical knowledge and real-world experience with the development of critical conceptual thinking and analytical skills. Students gain skills in solving communication problems through research which enable them to create appropriate and powerful solutions to the tasks assigned. While students learn about Graphic Design in the classroom, they are also exposed to the professional world through guest lectures and field trips aimed at enhancing their knowledge of design in both the academic and professional aspects of the discipline.
Jewellery Design
The Academy of Design, in collaboration with Birmingham Institute of Art and Design UK, launches an International Certificate in Jewellery Design and manufacture! AOD, Colombo's premier undergraduate education institute in Design and technical assistance from Birmingham Institute of Art and Design (BIAD) - School of Jewellery, the number one school for Jewellery Design in the UK, together, launch the jewellery Design National Certificate from Edexcel International, UK (London Qualifications).
Jewellery is a craft base form of study, centuries old and steeped in history. Two parts make up the whole study form, in that design and manufacture go hand in hand to complete the programme. AOD's newly established Jewellery Design & Manufacture programme will undoubtedly meet the needs an industry requires for it's further development and expansion of existing industry.
The programme hopes to invite all those interested persons who have been waiting long to formalize their talent, engage an interest, follow a dream or simply acquire a new talent in the Jewellery Design field.
The programme is structured conveniently for interested students and professionals. 3 hours of lecture time over 4 days a week will be attractive to students, working professionals, non working interested students alike. Students begin with basic skills they will need fundamentally to visually communicate their ideas. They are, figure drawing, still life drawing, history of Art and basic principles of Design.
Students will then move on to specific subjects in Jewellery such as Jewellry illustration, rendering techniques, geometrical drawing, Gemology, Trend Forecasting, Jewellery Retailing and Marketing, Digital Design for jewellery and in the workshop they will acquire the ability to understand the properties and characteristics of materials for metalwork and jewellery-making. Student will be able to make basic pieces of jewellery such as Rings, Pendants, Chain Links, Earrings, Prongs, Bezels etc. and realize their creations by the end of the program. In the manufacturing section of the program, students will learn processes such as Melting, Hammering, Rolling, Wire Drawing, Soldering, Tube Forming, Setting, Drilling. They will be exposed to different materials other than the basic metals, to enhance their knowledge in using non-traditional methods.
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