Quality time at Coke

A worker checks bottles for impurities or an odd size at the Coca Cola bottling plant at Biyagama. The company is planning a new campaign to raise awareness amongst consumers about the selling price, an issue faced by the entire softdrinks industry. “Though a bottle is price-marked Rs 23 (chilled), eateries sell it at a much higher price. This is unfair. Consumers are unreasonably charged more when these outlets have free coolers from us and there is no chilling cost involved,” explained an official. Pic by M.A. Pushpakumara (read full story)