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Link Natural introduces 'earth essence' herbal cosmetic range in style and glamour

By Gayani Perera

'earth essence', the new array of herbal cosmetics manufactured by Link Natural Products, was launched in style during an elegant ceremony held on December 7 2010, at the Galle Face Hotel. The occasion was graced by fashion gurus and leaders in the fashion world, celebrities, media and other well-wishers.

In keeping with the 'going natural ' theme, guests obligingly complied with the dress code and arrived clad in the rich and vibrant combinations of earth tones. Soft lights and music, soothing colours and the whiff of a fragrant aroma throughout the hall, added to the ambience of the occasion, giving a mystical oriental setting. The soothing and subdued tunes on the flute added the final touch for perfection.

Dr Devapriya Nugawela, Chairman addressing the attendees at Link earth essence product launch

The evening commenced with a few words from the Chairman of the company, Dr. Devapriya Nugawela, as he welcomed the guests to this momentous occasion. Setting the stage for the 'grand moment' where 'earth essence' was unveiled was a graceful ballet dance act, which received a resounding applause. Three models, adorned in stylish earthy colours/brand colours, showcased the herbal cosmetic range to the audience.

"With beauty trends changing world over, increasing emphasis has been laid on 'staying healthy' while 'looking beautiful', leading many to pick herbal products and remedies for skin, body and hair, over the more conventional products. The premium range of herbal cosmetics of earth essence are nature's gifts that offer protection and nourishment for one's hair, body and skin, while also improving their total well-being", explained Nalika Jayasuriya, Head, Personal Care Products, elaborating on the benefits and features of the new range.

The deep brass tones of the saxophone entertained the guests during the evening, as the guests were treated to food and cocktails, while enjoying the fellowship. The celebrations continued well into the night with the guests being given the opportunity to test the efficacy of the products on offer.

Products offered in this range include hair care, bath and body care, skin care and hands and feet care. Special skin care products, effective against wrinkles, stretch marks and sunburn, as well as an exclusive spa range, which includes body massage oils, essential oils, oil blends and carrier oils are also available.

The main ingredients for the earth essence range of products are herbs and plants such as Gotukola, Turmeric, Sandalwood, Wel mee and Wenivel, which have long been proven to have health giving properties. Furthermore these herbs and plants also possess time-tested cosmetic benefits. The products are manufactured by combining formulations using knowledge derived from trusted ayurveda systems and modern science and technology. Stringent quality control measures are adopted in all stages of manufacturing and packaging to ensure that customers are provided with the best of the best in herbal care.

Presentation by Nalika Jayasuriya, Manager, Personal Care Products at the Link earth essence product launch

Link Natural is one of Sri Lanka's leading manufacturers and exporters of herbal health care products. Established in 1982, Link Natural Products is committed to providing innovative, safe and effective herbal healthcare products, Ayurvedic pharmaceuticals and herbal personal care and wellness products.

With unmatched facilities and expertise, its products, Superbrand, Link Samahan and Link Sudantha, have become successful household names.

Link has a global presence in 32 countries in the European, Asian and Middle Eastern region as well as in Canada and US. The products will be sold at Link Natural's flagship outlet, Soul Centre, located on the ground level at Crescat Boulevard.

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