Sri Lanka’s top apparel exporter Brandix has taken full ownership of Comfortwear (Pvt) Ltd., the group’s former joint venture with Lanka Equities. “The new cluster, Brandix Lingerie, formally launched on March 1, will see the group emerge as a key player in the manufacture of high end specialty bras and complementary coordinates for global high street labels such as Marks & Spencer, H&M, and Victoria’s Secret,” the company said in a statement.
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| At the factory |
The two manufacturing facilities of Comfortwear in the Wathupitiwala Export Processing Zone in Nittambuwa, which have been under Brandix management since December 2008, have been restructured into a focused Bra/Lingerie facility that complements the Group’s extensive product offering in categories such as casualwear, intimates, briefs, textiles, knits and accessories, Brandix Group Director AJ Johnpillai said.
Brandix Lingerie also acquired a third manufacturing facility within the zone in October 2010 in order to achieve the scale and capacity that its key customers require, and is looking at further expansion and consolidation of its lingerie manufacturing capacity within the region, he said according to the press release.
The group has also invested in a joint venture with key stakeholders located within the Brandix India Apparel City (BIAC) in Andhra Pradesh for the manufacture of bras to attain the depth and scale to be a regionally significant supplier in the future. A centralized warehouse and processing facility has already been set up on-site to serve all three manufacturing plants of Brandix Lingerie, a business that now employs 2,600 people.
The number of employees deployed is expected to increase by a further 20 % by the second half of the year, and the company is considering acquiring more capacity in due course, the statement added.
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