Women who carry combs in their hand bags should also carry a toothbrush when they go to work in the morning as teeth must be brushed after meals (breakfast and dinner) twice a day.
This was the advice offered by Dr Gamini De Silva, Past President, Sri Lanka Dental Association when he addressed a media briefing in Colombo last week by Unilever Sri Lanka - makers of Signal Toothpaste on a promotional campaign to inculcate the habit of brushing the teach twice a day.
Dr De Silva said that brushing teeth in the morning before breakfast is pointless and therefore it is important to brush teeth after meals - after breakfast. He also stressed the importance of brushing teeth twice a day, after meals and said that it appeared that Sri Lankan females are more susceptible to oral diseases.
He said that their association works in partnership with 'Signal' to promote dental care and to propagate the habit of brushing teeth twice a day. Ms Mihira Kulatunga, Brand Manager, Signal said that while marketing Signal toothpaste they are also promoting good oral hygiene habits through educating on oral care; delivering professional services through outreach programmes and delivering superior oral care products of international standards that has been scientifically proven. She said that their attempts have been to inculcate correct oral care habits among all, especially children and they continue the "Brush and Dance Challenge" with its earlier success of "21 day Night Time Brushing Challenge". She said that Signal contains fluoride that contributes to prevent tooth cavities which fact is accepted internationally through research.
Ms Nilushi Jayatilleke, Category Head, Oral Care said that in 2009 only around 30% of regulars who brush their teeth did so at night: It has now improved to 40%.
She said that despite high literacy rates in this country some of the people have not recognized the importance of fluoride content in the toothpaste in preventing cavities and these people are somewhat misled. |
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