Browns/ABM introduces Exide Matrix

Local company Browns and Associated Battery Manufacturers Ceylon Limited (ABM) has unveiled the latest revolutionary battery range ‘Exide Matrix’, exclusively designed for cars and SUVs.

Exide Matrix has technological superiority and represents a paradigm shift in the Sri Lankan automotive battery industry. Exide Matrix is a groundbreaking technological collaboration among Furukawa-Japan, East Penn-USA and Moura-Brazil, which enables the battery to be upgraded with all latest and cutting-edge technologies such as EFB (Enhanced Flooded Battery), Browns said in a media release.

Browns joined hands with Associated Battery Manufacturers Ceylon Limited (ABM) to launch Exide Matrix. Together with Exide Industries which has mastered the art of thriving amidst challenging environments, evolving customer demands and dynamic competitive landscapes, Browns and ABM introduced the new Exide Matrix battery range to Sri Lanka.

The ceremonial product launch was graced by Ishara Nanayakkara, Deputy Chairman, LOLC Holdings PLC; Kapila Jayawardena, Group Managing Director/Chief Executive Officer, LOLC Holdings PLC; General Daya Rathnayaka, Secretary to the Ministry of Industries and other distinguished guests.

Exide Matrix redefines battery technology with a host of innovative features, including a patented cover with a special omega lid design that supports less evaporation and avoids the battery getting dried up. The special plate chemistry, higher CCA and super charge acceptance of Exide Matrix perfectly meet the advanced auto electrical needs of modern cars and SUVs.

Exide Industries Ltd. is South Asia’s largest manufacturer of lead acid storage batteries and power storage solutions provider.