Daraz leads the transition to retail media with the development of Daraz Marketing Solutions

Daraz, South Asia's leading e-commerce marketplace in Bangladesh, Pakistan, Sri Lanka, Nepal and Myanmar, has unveiled its rebranded service, Daraz Marketing Solutions (DMS), an integrated suite of retail media tools which enables businesses to engage customers across diverse touch points along the shopping journey.

The all-in-one marketing platform provides various solutions that can be tailored to specific business objectives, from awareness to consideration to conversion and loyalty. The solution offers first party shopper data for targeted onsite advertising, a streamlined user interface (UI), and advanced personalisation algorithms to automate ad creation, Daraz said in a media release. 

DMS is an inclusive and comprehensive tool that can provide SMEs access to solutions that help accelerate sales growth, while allowing large brands to tap into the full suite of options to build their "onsite" audience. Small and medium businesses can leverage this tool to grow their shop traffic, while larger brands can benefit from the end-to-end funnel solution to maximise conversion across different touch points of the consumer journey.

With over 30 million shoppers across South Asia, businesses can leverage this wide audience and tap into billions of impressions on the Daraz app. Daraz Marketing Solutions is the first comprehensive and customisable marketing toolkit in the market with direct access to such a vast base of active shoppers.

Sanchitha Silva, Head of Daraz Marketing Solutions in Sri Lanka, commenting on the launch, said, “Daraz Marketing Solutions offer brands and partners the most efficient platform to reach the largest e-commerce buyer base in Sri Lanka. The suite of solutions allows for tailor-made marketing strategies with detailed targeting to build awareness, recall and drive conversions".

Businesses currently using DMS include leading multinational brands such as Reckitt, Unilever, Nestle, and P&G as well as 10,000+ small and medium-sized businesses on Daraz. Businesses utilising DMS report millions of impressions and clicks, with some brands achieving seven times more store visitors, more than five times uplift in sales, and a return on ad spend surpassing 10 times.