‘Eudermine’ by SHISEIDO launched in Sri Lanka

Popular Japanese cosmetic brand SHISEIDO, operating in 88 countries and regions around the world, launched its Eudermine + ASR range in Sri Lanka last week at One Galle Face Mall.

Eudermine was the first cosmetic product launched by Shiseido in 1897. It was formulated using the most advanced Western pharmaceutical technology of the time. Eudermine, named using the Greek words ‘eu’ and ‘dermine’ (derma), meaning ‘good’ and ‘skin’.

Eudermine, Shiseido’s first cosmetic product was launched in 1897, now has been reborn as Eudermine Activating Essence, now features innovative technologies for both the skincare formulation and the new replaceable packaging.

Since its founding, this Japanese brand has created extraordinary beauty that evolves with the times. From ingredients to texture, comfort, packaging and beyond, all their products reflect this unwavering commitment to give your skin a healthy glow Formulated with Shiseido’s unique Fermented Kefir Extract, Yuzu Extract, and original skin-conditioning ingredient 4MSK based on ActiveRED Technology, this new essence lotion has been developed to restore the user’s own natural beauty through skincare.

Shiseido first begun using the LiquiForm® refillable container in a global cosmetics industry for Eudermine. Consisted of a main body and a replaceable container,　this unique dual structure provides premium packaging and, at the same time, enabling customers to use a refill container and reduce the amount of plastic disposed of after use by 92%* (comparing just the disposal of the main container vs the refill container when a second bottle is purchased).

SHISEIDO is the key global prestige brand of the Shiseido Group that markets skincare, makeup, sun care, and fragrance products in 88 countries and regions around the world. It helps maximize the power of the beauty of each individual customer and attain an energetic beauty in both mind and body through skincare and makeup products created using the latest technologies.

The product comes in a new, refillable container. Integrating advanced research  findings and the brand's heritage. Eudermine Activating Essence is a cosmetic solution combining aesthetics and efforts to contribute to the reduction of environmental impact, both of which are necessary for the prestige cosmetics of the future.

Katsuki Kotaro Deputy Head of Mission for Embassy of Japan in Sri Lanka was the Chief Guest at the Ceremoney.