NDB Bank has introduced 'NDB Pixel,' an innovative digital banking solution crafted specifically for Sri Lankan teenagers aged 13 to 18.
This initiative is a significant stride towards fostering a cashless society, aligning with the nation's digital transformation goals, and equipping the younger generation with the tools for secure and convenient financial management, the bank said in a media release.
In today's fast-paced digital era, early financial education is crucial. NDB Pixel provides a dynamic platform where teens can embark on their financial journey with confidence. Through the NDB NEOS app, account holders gain real-time access to their finances, promoting autonomy and financial responsibility. The personalised debit card facilitates secure, cashless transactions for everyday needs, reducing dependence on physical cash.
Recognising the vital role parents play in guiding their children's financial habits, NDB Pixel incorporates features that ensure parental oversight. Parents or guardians can monitor account balances, receive instant SMS alerts for transactions, and supervise account activities, fostering a collaborative approach to financial education.
To encourage responsible spending, a predefined daily transaction limit of Rs.20,000 is set for card and online payments, which can be adjusted upon request with parental consent.
Commenting on the launch, Damitha Silva, Assistant Vice President of Product Lifecycle Management at NDB Bank, stated, "NDB Pixel is our commitment to empowering the next generation with the tools and knowledge they need to manage their finances responsibly and securely. By facilitating secure and convenient digital transactions, we are contributing to Sri Lanka's journey towards a cashless economy."
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