NDB Bank has secured wins at the SLIM DIGIS 2.4 Awards, where the bank's focus on digital marketing excellence was recognised with three prestigious awards.
At this year’s SLIM DIGIS 2.4, NDB Bank was awarded Silver for the Best Digital Marketing Campaign in Banking/Finance for the impactful NDB Leasing: Number One Leasing Solution campaign. This campaign showcased NDB Leasing's position as the premier leasing solution provider, capturing customer interest while ensuring optimised marketing spend for a strong return on investment, while simultaneously underscoring the bank’s commitment to driving measurable results within the competitive digital landscape, the bank said in a media release.
The bank also took home Bronze in the Best Use of Experiential Digital Marketing category for its creative NDB Talking Calendar. This innovative campaign provided an interactive and engaging experience, highlighting NDB’s focus on customer-centric digital initiatives that go beyond conventional approaches.
In addition, NDB earned a Merit Award for the Best Use of Creator/Influencer/UGC Content for its Banking Buddies campaign. This ground-breaking endeavour marked an industry first for banking in Sri Lanka, as it empowered NDB’s own staff to become influencers, fostering genuine, relatable content that resonates with the bank’s audience. This recognition reflects the bank’s success in nurturing employees into Brand Ambassadors to personally connect with a broader audience, creating meaningful and authentic brand engagements in the digital space.
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